Fresh Food For Now Co. launches premium food-to-go range

The premium products will allow retailers and foodservice operators to bolster their fresh food to go offering

Leading food to go provider and distributor Fresh Food For Now Company has today announced the launch of a premium selection of sandwiches, wraps and salads. 

The new collection is designed to provide retailers and food service vendors with a high-end product in blank, sleek packaging to offer a fresh, “made in-house” feel for stockists and their customers.

Highlighting the brand’s commitment to deliver an unparalleled taste experience across the food-to-go sector, its ingredients have been sourced for standout provenance. The collection not only promises quality but also ensures that each product stands out on the shelf, enticing customers with its superior packaging formats, suitable for a wide variety of outlets.

The range includes an array of mouthwatering options, featuring classic favourites and innovative creations. Consumers can indulge in the timeless classics of a Cheddar Ploughman’s, BLT, Tuna Salad, Ham and Cheese, and a Club sandwich. For those craving something different, the range of wraps cater to a variety of tastebud cravings, with Chicken Caesar, Saag Aloo Khobez, Green Chickpea and Falafel all available. To complete the offering, the Premium salads feature Chicken Caesar, Tomato Pasta and Feta, Vegan Tabbouleh, and Mixed Grain varieties – meaning there is something for everyone.

Wayne Greensmith, Head of Customer Marketing at Fresh Food For Now, said:  “We understand the evolving preferences of today’s consumers, who seek not only delicious flavours, but also a sense of authenticity in their food choices.

“Our new unbranded range has been carefully designed to provide stockists with a range that not only meets but exceeds the expectations of today’s consumers. This range will elevate the overall dining experience by offering a blend of distinctive flavours and quality ingredients, giving every customer a great tasting, fresh product that feels authentic and premium.”
Operators can stock up on the Premium Unbranded Range by contacting the Fresh Food For Now Company sales team on 0116 236 1640 or email hello@foodfornow.co.uk. Alternatively, submit a request via the Urban Eat website: urbaneat.co.uk